H&M comes to Tampa Bay

Jackie Lawson, Centerspread Editor

Swedish fashion retail chain, Hennes & Mauritz, is officially coming to the Tampa Bay area’s International Plaza Mall. Informally known as H&M, this multi-national chain store is known for its fair prices and trendy styles. Construction on its large floor plan has already begun and signs are up at the mall announcing its arrival.


According to the Tampa Tribune, the store will replace smaller, less frequented shops such as Andrenalina, Quiksilver, The Body Shop, Toni Bijoux and Build-a-Bear. It will be one of the largest shops at International Plaza, boasting around 20,000 ft.


International Plaza is noted for its high-end fashion stores. With over 200 stores and restaurants, this location is the perfect place for H&M  to set up shop. 


H&M is a good store for reasonably priced fashions that are designed as “off-the-runway” pieces. It is a major competitor to other stores like it in the mall, especially Forever21 and Charlotte Russe. Although the materials are cheap, the styles are popular and the store is very good for staple wardrobe pieces as well as the hipster, trendy ones.


Not only does the opening of this store help International Plaza increase traffic, but it provides jobs and an influx of money to the economy. Shoppers can expect Tampa Bay’s H&M to open its doors in late fall of 2011.